About JIBA

We appreciate your visit to the Japan Insurance Brokers Association’s official website. The insurance broker system was introduced as a registered and authorized business class defined by the Insurance Business Act on April 1, 1996. The Japan Insurance Brokers Association (JIBA) was established on December 9, 1997 and was reorganized as a general incorporated association as of April 1, 2009.
Insurance agencies act on behalf of insurance carriers, while insurance brokers act for the benefit of their clients. Insurance brokers, independent from insurance companies, function as an intermediary in the conclusion of insurance contracts in a professional and prudent manner for the clients who have entrusted such a role to them. This is one of the most distinct differences from insurance agencies, who are agents of insurance companies.

Insurance brokers are appointed by clients and are intermediaries for insurance contracts, acting in good faith for the benefit of clients. Providing the best advice to the clients is the core duty of insurance brokers. To perform their duties, insurance brokers have to work as consultants for their clients by providing advice in a neutral and fair manner. In some cases, risk transfer to insurance carriers may not be the best solution from the standpoint of the clients.

The development of our interconnected and innovative world, including the rapid expansion of the internet, has caused businesses to require and seek for more sophisticated and diversified risk management methods. For instance, business enterprises operating overseas must be aware of the unique and unfamiliar risks in the countries and regions where they plan to expand their business. In this respect, insurance brokers help their clients understand local business customs and insurance business laws, and enable them to succeed in their expansion.

In an aging society in Japan, the need for life insurance and non-life insurance for individuals will increase. In addition, the need for protection from natural catastrophes will also increase, as the frequency and the severity of disasters in Japan and throughout the world continue to rise. As true advocates for businesses, we believe insurance brokers are the best partners to help you assess your risks and choose the best risk management solution for your current and future business.